Jeff Leo Herrmann is our special guest from Youngstown Publishing Company. He is the CEO of The Youngstown Publishing Company and also the President of Madison, Michigan, and Market. The YPC publishes The Business Journal, Brain Gain, and After Hours Youngstown. MMM is a boutique advisory firm.
Herrmann has spent the last 25 years as both an operator and investor in digital media and marketing technology companies.
Herrmann is a high-impact business leader with expertise in developing and executing multi-million dollar deals in technology, media, and analytical services. Jeff works in high-visibility, highly competitive markets of CPG, Retail, Healthcare, Media, SaaS, B2B Technology, and Advertising/Marketing Services.
Jeff’s passion lies in the design and development of strategies to leverage content, technology, and data to accelerate sales and realize extraordinary growth.
Jeff earned an MBA from The University of Chicago Booth School of Business with concentrations in Economics and Finance. He's also a proud graduate of THE Ohio State University.
In addition to being a mobile marketing pioneer, you won't find a bigger content marketing zealot with an intense belief that brands are better off engaging their audiences with educational and entertaining content instead of blasting them with massive traditional advertising campaigns. This perspective is well informed after a 15-year career at The Nielsen Company spent in audience measurement and advertising effectiveness.
As a Boomerang back to NE Ohio after 15 years split between Chicago and New York, and his time on the speaker circuit presenting in San Francisco, Los Angeles, Tokyo, London, Barcelona, Munich, and Milan, Jeff has an intense appreciation for work-life synergy and the power of virtual work environments.
https://www.linkedin.com/in/jefflherrmann/
https://businessjournaldaily.com
https://madisontomarket.com
Link to Brain Gain: https://open.spotify.com/show/1AeETgS485pU6kU9YNSPNU